Horizons International Real Estate
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Selling Your Hotel
We have access to a large data base of qualified buyers - longtime proven buyers, and…newly
qualified buyers for every type and price level of hotel & marina through our connections with
other respected hotel, marina and resort brokers in regions all over the globe, and we present
our listed hotels, resorts, marinas and off market properties both direct and through our
associated brokers.
These proven marketing techniques are designed to bring the highest fair market price for your
hotel, resort or marina asset.
The following information will provide assistance and guidance in the sale of hotels, marinas and
resorts worldwide.
Our marketing plans include:
• Direct Mail to the Buyer Database
• Advertising on the Internet and on Selected Listing websites
• Positioning on our Website
We can market your property fully and openly, or according to client wishes, with a high level of
discretion. If desired, we will advise you as to our opinion of the best asking price, and with our
estimate of the probable sales price.
We will advise you as to the best way to communicate the potential sale to your key employees
and other staff and how to motivate and reward them, to help you achieve the most beneficial
sale and sales price.
Our listing contracts and commission schedules are highly competitive, and as long as our
sellers price their assets fairly, we will likely be able to find qualified buyers and close sales within
a reasonable time period.
Offering Package
One of the most important tools to market hotels, marinas and resorts effectively is the offering
package. This is often not fully understood by property owners, as to the advantages a complete
offering package has to offer, to interested buyers in the market place. The more complete, the
more it will benefit owners and buyers, resulting in faster transaction closings. A first class
offering package should include sufficient information to provide the buyer with an incentive to
purchase and reduce the due diligence time. Depending on the size and acquisition value,
overall an offering package should contain the following information:
Hotel, Marina, Resort size, Service Level & Target Market
Hotel’s, Marina’s, Resort's Organizational Structure
Historical Financial Information
Financial Projections
Occupancy, ADR & Rev-par (Hotels & Resorts)
Competition, Market share, Demand Generators,
Seasonality, Demographics, Management Goals
Detailed Hotel, Marina, Resort Description Report
Management Contracts
Franchise Contracts
Environmental Status
Recent Capital Expenditures
Equipment leases
Service contracts
Assumable and/or owner Financing (If any)
Real Estate Tax.